Leanne Nullmeyer
About Leanne Nullmeyer
Leanne Nullmeyer serves as the Director of Marketing and Brand Experience at IG Wealth Management, where she focuses on corporate channels. With extensive experience in marketing roles at various companies, she specializes in segment and content marketing, team management, and agile product ownership.
Current Role at IG Wealth Management
Leanne Nullmeyer serves as the Director of Marketing and Brand Experience for the IGWM Corporate Channel at IG Wealth Management. She has been in this role since 2022, working remotely. In her position, she leads the development of client journeys and value proposition definitions specifically for corporate advice channels. Her responsibilities include overseeing marketing strategies that enhance brand experience and client engagement.
Previous Experience in Marketing
Prior to her current role, Leanne held various marketing positions across notable organizations. She worked at Sun Life Financial as Director of Agile Marketing and Canadian Strategy from 2018 to 2019. She also served as the Director of Marketing at Sun Life Financial from 2011 to 2014 and as Director of Strategic Business Development from 2014 to 2017. Additionally, she was the Director of Field Marketing at IG Wealth Management from 2020 to 2022.
Education and Expertise
Leanne holds a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) from Wilfrid Laurier University. She has expertise in segment and content marketing, utilizing various multimedia channels, email campaigns, blogs, and webinars to drive customer loyalty. Leanne is also a certified Agile Product Owner, proficient in using project management tools such as JIRA and Wrike.
Leadership and Team Management
Leanne has extensive experience in managing and coaching teams of writers, designers, and strategists. Her leadership skills are evident in her ability to guide teams in developing marketing strategies and executing campaigns. She specializes in persona development and new product introduction, providing training and sales presentations to enhance team performance and client understanding.
Career Progression and Notable Roles
Leanne's career includes significant roles at various companies. She worked at Research In Motion as Manager of Service Planning and as Carrier and Product Marketing Manager. She also served as Go-to-Market Advisor at BOON Rewards Inc. and as Sr. Marketing Programs Lead at Axonify. Her diverse experience across different sectors has contributed to her comprehensive understanding of marketing and brand management.