Lesley Robb
About Lesley Robb
Lesley Robb serves as the Senior Manager of Brand Strategy at IG Wealth Management, where she has worked since 2020. With a diverse background in brand management and customer experience, she possesses strong communication and leadership skills, contributing to impactful business results.
Current Role at IG Wealth Management
Lesley Robb serves as the Senior Manager of Brand Strategy at IG Wealth Management. In this role, she has been instrumental in shaping brand initiatives and strategies since 2020. Based in Toronto, Ontario, Canada, she focuses on enhancing brand visibility and driving impactful business results through effective communication and collaboration.
Previous Experience in Brand Management
Prior to her current position, Lesley held several roles in brand management. She worked at Diageo as an Associate Brand Manager - Innovation from 2013 to 2016, where she contributed to brand development and marketing strategies. Additionally, she served as Manager of Global Brand Activation at Sun Life from 2018 to 2020, overseeing brand initiatives in the Toronto area.
Background in Customer Experience
Lesley has a strong background in customer experience, having worked as a Customer Experience Representative at Indigo from 2011 to 2012. She also served as Account Manager for B2B Sales at Sears Canada from 2012 to 2013. Her experience in these roles has equipped her with skills in communication and organizational management, focusing on delivering solutions that support clients and customers.
Educational Qualifications
Lesley Robb has a solid educational foundation in marketing and ethics. She earned an Honours Bachelor of Arts in Bioethics and Ethics, Society and Law from the University of Toronto, studying from 2002 to 2006. She later obtained a Master's degree in Marketing from Griffith University in 2011 and a Graduate Certificate in Sport and Event Marketing from George Brown College in 2007.
Early Career and Development
Lesley began her career in the event and hospitality sector, working as Event Staff for Holland America Line in 2008. She also gained experience as a Corporate Trainer at Carnival Cruise Lines from 2009 to 2010. These early roles helped her develop strong leadership skills and a reputation for providing superior service in dynamic environments.