Mark Johnson
About Mark Johnson
Mark Johnson is a professional specializing in Private Wealth Marketing and Client Experience Management, with over two decades of international experience in marketing and communications within the financial services sector. He has held various leadership roles, including Vice President at Butterfield Group and currently serves at IG Wealth Management in Toronto.
Work at IG Wealth Management
Mark Johnson currently holds the position of Private Wealth Marketing & Client Experience Management at IG Wealth Management. He has been with the organization since 2021, contributing to the firm's marketing strategies and enhancing client experiences. His role involves developing effective communication strategies that align with the company's objectives in the financial services sector.
Previous Experience in Financial Services
Mark Johnson has over two decades of experience in marketing and communications management within the financial services industry. He worked at Butterfield Group as Vice President, Group Head of Communications & Brand for 15 years, from 2006 to 2021. Prior to that, he served as Director of Communications at CIBC from 2003 to 2006 and as Senior Manager of Investment Communications at Manulife Financial from 2000 to 2003.
Education and Expertise
Mark Johnson studied at Wilfrid Laurier University, where he earned a Bachelor of Business Administration with a focus on Marketing from 1991 to 1995. He also attended Humber College, achieving an Advertising & Graphic Design Certificate from 2001 to 2003. His education complements his expertise in brand management, investor relations, and digital communications strategy.
Skills in Marketing and Communications
Mark Johnson possesses a range of skills in marketing and communications, including crisis communications, public relations strategy, and execution. He specializes in crafting engaging narratives and has experience in speech and presentation writing. His background in graphic design further enhances his ability to manage brand communications effectively.
Career Progression in Marketing Roles
Mark Johnson began his career as a Marketing Manager at CIBC Wood Gundy from 1995 to 2000, where he developed foundational skills in marketing. His subsequent roles at Manulife Financial and CIBC allowed him to advance into senior management positions, focusing on investment communications and global operations before transitioning to leadership roles in brand management and communications.