Ron Allen
About Ron Allen
Ron Allen is a Digital Marketing Manager specializing in Content and Client Experience at IG Wealth Management, with a background in managing digital marketing projects for various organizations. He has held previous positions at Harry Rosen, Bell Media, RBC, and MediaCom Canada, and possesses expertise in creative direction, CRM strategy, and media planning.
Work at IG Wealth Management
Ron Allen has been serving as the Digital Marketing Manager - Content & Client Experience at IG Wealth Management since 2021. In this role, he focuses on enhancing client engagement through effective digital marketing strategies. His responsibilities include overseeing content creation and improving the overall client experience. His tenure at IG Wealth Management has been marked by a commitment to driving digital initiatives that align with the company's objectives.
Previous Experience in Digital Marketing
Before joining IG Wealth Management, Ron Allen held several key positions in digital marketing. He worked as the Digital Marketing Manager at RBC from 2018 to 2021, where he managed various digital marketing projects. Prior to that, he was a Digital Marketing Manager at Harry Rosen from 2017 to 2018 and at Bell Media from 2016 to 2017. His diverse experience spans both large corporations and smaller enterprises, showcasing his adaptability in different marketing environments.
Education and Expertise
Ron Allen studied at Ryerson University, where he earned a Bachelor of Science (BSc) in Architecture. He also pursued further education in Project Management at Velociteach, completing Project Management Exam Training in 2020. His educational background, combined with his expertise in creative direction, CRM strategy, and digital marketing, equips him with a comprehensive skill set for managing complex marketing projects.
Background in Media Planning
Ron Allen has a strong foundation in media planning and buying, having worked as a Media Planning Supervisor at MediaCom Canada from 2014 to 2015. This experience complements his digital marketing skills and enhances his ability to create effective marketing strategies. His background in media planning allows him to approach digital marketing with a well-rounded perspective, ensuring that campaigns are strategically aligned with business goals.
Achievements in Marketing Automation
Throughout his career, Ron Allen has developed expertise in marketing automation and database management. This specialization has enabled him to execute comprehensive marketing strategies that drive engagement and conversion. His proven track record in business development further supports his ability to contribute to the growth and success of the organizations he has worked with.