Sonia Segat
About Sonia Segat
Sonia Segat is a Senior Art Director currently at IG Wealth Management in Toronto, Ontario, Canada. With a background in graphic design and extensive experience across various roles in the creative industry, she has worked for notable companies including Loblaw Agency and Bensimon Byrne.
Work at IG Wealth Management
Sonia Segat has been employed as a Senior Art Director at IG Wealth Management since 2022. In this role, she is responsible for leading creative projects and overseeing the visual direction of marketing materials. Her experience in the financial services sector contributes to the development of effective communication strategies that align with the company's brand objectives.
Previous Experience in Graphic Design
Prior to her current position, Sonia Segat held various roles in the graphic design field. She worked at Carr McLean Ltd. as a Graphic Designer from 2002 to 2005, where she gained foundational skills in design. She later served at Loblaw Agency in multiple capacities, including Senior Creative Manager from 2020 to 2021 and Associate Creative Director from 2021 to 2022. Additionally, she worked as a Freelance Art Director at Dunsire Developments Inc. in 2011 and as an Art Director at Bensimon Byrne from 2014 to 2017.
Education and Expertise
Sonia Segat studied at Humber College, where she completed a program in advertising and graphic design from 1999 to 2001. This educational background provided her with the necessary skills and knowledge to excel in her career in creative roles across various industries. Her expertise encompasses art direction, graphic design, and creative management.
Career Progression
Sonia Segat has demonstrated a steady progression in her career within the creative industry. After her initial role as a Graphic Designer, she advanced to positions of greater responsibility, including Senior Art Director at Match Marketing Group from 2017 to 2020. Her career reflects a commitment to developing her skills and taking on leadership roles in creative projects.