Patrizia Fioretti
About Patrizia Fioretti
Patrizia Fioretti serves as the Vice President Channel EMEA at IGEL Technology, where she focuses on empowering teams and assisting partners with digital transformation. With extensive experience in channel sales and leadership roles, she has built strong relationships across various sectors in multiple regions.
Current Role at IGEL Technology
Patrizia Fioretti serves as the Vice President Channel EMEA at IGEL Technology since 2020. In this role, she focuses on empowering partners through digital transformation journeys and achieving business outcomes. Her leadership is characterized by a commitment to motivating teams across diverse cultural backgrounds, ages, and genders. She operates from the Munich Area, Germany, where she continues to drive channel sales and strategic initiatives.
Previous Experience at IGEL Technology
Prior to her current position, Patrizia Fioretti worked at IGEL Technology GmbH as Director Channel Sales from 2017 to 2020. During her tenure in Bremen Area, Germany, she specialized in channel sales strategies and team transformation. Her experience at IGEL laid the groundwork for her current leadership role, enhancing her expertise in the channel sales landscape.
Career Background in Sales and Leadership
Patrizia Fioretti has over 13 years of experience in various channel sales and leadership roles. She has held positions at notable companies including Ingram Micro, Wave Systems, and AppSense (later Ivanti). Her career began at Delta Air Lines, where she worked in sales from 1990 to 1994. She also briefly served as Inside Sales Manager at Wave Systems in 2012.
Education and Professional Development
Patrizia Fioretti studied in Munich, where she gained foundational knowledge that supports her career in sales and leadership. Her educational background complements her extensive professional experience, particularly in driving change and transformation within teams across various sectors.
Channel Relationships and Expertise
Patrizia Fioretti has developed extensive channel relationships across vendor, distribution, reseller, and system integrator sectors. Her expertise spans multiple regions, including DACH, UKI, BeNeLux, and the Nordics. This network enhances her ability to assist partners effectively in their digital transformation efforts.