Aleksandra Plavsic
About Aleksandra Plavsic
Aleksandra Plavsic is the founder of ILIA Beauty, a company known for its commitment to safe and effective beauty products. Inspired by her personal experiences with unsafe ingredients and her family's background in organic food, she has pioneered the Clean Color movement in the beauty industry.
Work at ILIA Beauty
Aleksandra Plavsic is the Founder of ILIA Beauty, a company she established in 2011. ILIA Beauty is recognized for its innovative approach to cosmetics, merging organic bases with skincare ingredients and vibrant color. The brand emphasizes skin-centric formulas that prioritize safety and effectiveness. Plavsic's inspiration for creating ILIA Beauty stemmed from her discovery of unsafe ingredients in a lip balm she frequently used. Under her leadership, the company has pioneered the Clean Color movement, which focuses on providing clean, high-quality beauty products.
Education and Expertise
Aleksandra Plavsic's educational background includes studies at several institutions. She attended Vancouver Film School for one year, where she focused on Graphics and earned a New Media Design Certificate. Plavsic also studied Typography and achieved a BA Honours in Typo/Graphic Design at the London College of Communication from 2002 to 2005. Additionally, she studied at The Great Jane and the University of the Arts London. Her educational experiences have contributed to her expertise in graphic design and branding within the beauty and fashion industries.
Background
Aleksandra Plavsic's background includes a strong influence from her family, particularly her mother, who co-founded an organic food co-op due to a lack of organic options in grocery stores. This early exposure to organic products likely shaped her values and approach in founding ILIA Beauty. Plavsic has worked in various roles within the beauty and fashion sectors, including as a branding executive in Los Angeles and as a Creative Services and Marketing Consultant at Saje Natural Wellness in Vancouver.
Professional Experience
Before founding ILIA Beauty, Aleksandra Plavsic gained valuable experience in graphic design and branding. She worked as a Graphic Designer at Tank Design from 2003 to 2005 and later served as a Senior Graphic Designer at NUVO Magazine for seven months in 2005-2006. Her diverse roles in creative services and marketing have equipped her with the skills necessary to build and promote a successful beauty brand.
Achievements
Aleksandra Plavsic has made significant contributions to the beauty industry through her work with ILIA Beauty. She has been instrumental in pioneering the Clean Color movement, which emphasizes the importance of safe and effective ingredients in cosmetics. The brand's innovative approach has garnered recognition for its unique combination of organic bases and skincare elements, setting a standard for clean beauty products.