Amanda M. Beals
About Amanda M. Beals
Amanda M. Beals is an Influencer and Partnerships Coordinator at ILIA Beauty, where she focuses on brand storytelling and diversity. She has a background in digital marketing and customer experience, having previously worked at Everlane, Franchise Focused Marketing, and THINX.
Work at ILIA Beauty
Amanda M. Beals serves as the Influencer + Partnerships Coordinator at ILIA Beauty. She has been with the company since 2021, contributing to the brand's growth and outreach through strategic partnerships and influencer collaborations. Her role involves identifying and nurturing relationships with influencers to enhance brand visibility and engagement within the clean beauty sector.
Previous Experience in Digital Marketing
Prior to her current position, Amanda worked as a Digital Marketing Specialist at Franchise Focused Marketing from 2020 to 2021. In this role, she focused on developing and implementing digital marketing strategies to support franchise brands. Her experience in this position complemented her earlier role as a CX Associate at Everlane, where she worked from 2019 to 2020, enhancing customer experiences and brand loyalty.
Education and Expertise
Amanda earned a Bachelor of Science (B.S.) in Advertising and Marketing Communications from the Fashion Institute of Technology. She studied there from 2010 to 2015, gaining foundational knowledge in marketing strategies and brand communication. This educational background supports her expertise in brand storytelling and digital advertising.
Background in Customer Experience
Before her roles in digital marketing, Amanda worked as a Customer Experience Associate at THINX from 2018 to 2019. This position allowed her to develop skills in customer service and support, which are essential for understanding consumer needs and enhancing brand interactions.
Passion for Diversity and Inclusion
Amanda is passionate about brand storytelling, diversity and inclusion, and clean living. She integrates these values into her work, aiming to make a positive impact through her professional endeavors. Her commitment to these principles is reflected in her approach to partnerships and marketing strategies.