Ana Barrett
About Ana Barrett
Ana Barrett is a Senior Social Media Manager at ILIA Beauty, where she has worked since 2021. She has a background in social media management and marketing, having previously held positions at ANINE BING, VEGAMOUR, and PRIV.
Current Role at ILIA Beauty
Ana Barrett serves as the Senior Social Media Manager at ILIA Beauty, a position she has held since 2021. In this role, she is responsible for managing and aligning all social media content with the brand's identity. Ana oversees daily community management, which includes handling direct messages and customer interactions across various social media platforms. She plays a key role in building and maintaining content calendars for ILIA Beauty's social media channels. Additionally, she conducts weekly analyses to identify key social media trends and measure return on investment (ROI).
Previous Experience in Social Media Management
Before joining ILIA Beauty, Ana Barrett gained extensive experience in social media management. She worked as a Social Media Manager at ANINE BING from 2018 to 2021 in Los Angeles, California. Prior to that, she was a Social Media & Brand Marketing Coordinator at VEGAMOUR, INC. for four months in 2018. Ana also held the position of Marketing Coordinator at PRIV for five months in 2018. Her diverse roles in social media have equipped her with skills in influencer engagement and online coverage.
Editorial Background at Meredith Corporation
Ana Barrett began her career in the editorial field as an Assistant Editor at Parenting.com, a publication of Meredith Corporation. She worked in this capacity for six months in 2017 in the Des Moines, Iowa area. This role provided her with foundational skills in content creation and editorial management, which she later applied to her social media roles.
Educational Background
Ana Barrett completed her high school education at Western Dubuque High School from 2009 to 2013. She then attended the University of Iowa, where she studied Spanish Language and Literature as well as Journalism and Mass Communication, earning her degree in 2017. Additionally, she studied at Universidad Pablo de Olavide, focusing on Hispanic Studies for 11 months in 2016. Ana also attended Universidad de Rey Juan Carlos, where she furthered her studies in Spanish Language and Literature.
Key Contributions to Influencer Engagement
At ILIA Beauty, Ana Barrett developed a gifting program in collaboration with the PR team to enhance influencer engagement and secure online coverage. This initiative reflects her strategic approach to social media marketing and her ability to foster relationships with influencers, contributing to the brand's visibility and engagement.