Andrea Fratto
About Andrea Fratto
Andrea Fratto is a UX/UI Manager at ILIA Beauty, where they have worked since 2020. With a diverse background in UX roles across various companies, they emphasize human-centered design and the integration of technology in their work.
Work at ILIA Beauty
Andrea Fratto has been serving as the UX/UI Manager at ILIA Beauty since 2020. In this role, she focuses on enhancing user experience and interface design for the brand's digital products. Her work is centered in Laguna Beach, California, where she applies her extensive background in UX design to create engaging and user-friendly experiences. Andrea's approach incorporates a combination of strategy, systems thinking, and design thinking, ensuring that the digital products align with user needs and expectations.
Previous Experience in UX Design
Before joining ILIA Beauty, Andrea Fratto held various roles in UX design across multiple organizations. She worked as a UX Consultant at HUM Nutrition from 2018 to 2020. Prior to that, she served as a UX Lead at Saatchi & Saatchi Los Angeles in 2017 and as a UX Strategist at VIOLET GREY in 2015. Her experience also includes positions at Dollar Shave Club and Deep Focus, where she contributed to enhancing user experiences through strategic design.
Education and Expertise
Andrea Fratto studied at Columbia College Chicago, where she earned a degree in Interactive Multimedia from 1998 to 2000. This educational background laid the foundation for her career in UX design. Andrea possesses a strong emphasis on information architecture and interaction design, which informs her approach to creating digital experiences. Her expertise is further enhanced by her belief in the importance of machines adapting to human needs.
Background in Technology and Humanities
Andrea Fratto has a diverse background that combines both humanities and technology. This unique blend informs her approach to digital product design, allowing her to create experiences that are not only functional but also aesthetically pleasing. Her global perspective and attention to detail contribute to her ability to understand user needs and preferences, which is essential in the field of UX design.
Design Process and Methodologies
In her UX design process, Andrea Fratto employs rapid prototyping and studies/testing to refine digital experiences. She focuses on creating solutions that are informed by human needs and enabled by emergent technologies. Her methodologies reflect a commitment to understanding user behavior and preferences, ensuring that the final products are both effective and user-friendly.