April Lockhart
About April Lockhart
April Lockhart is a Senior Manager of Influencer & Partnerships at ILIA Beauty, where she has worked since 2020. She has a diverse background in marketing and social media, with previous roles at companies such as Century 21, Tarte Cosmetics, and Caudalie.
Current Role at ILIA Beauty
April Lockhart serves as the Senior Manager of Influencer & Partnerships at ILIA Beauty, a position she has held since 2020. In this role, she is responsible for developing and managing influencer relationships and partnership strategies that align with the brand's vision. Her work focuses on enhancing brand visibility and engagement through effective collaboration with influencers in the beauty industry.
Previous Experience in the Beauty Industry
Prior to her current position, April Lockhart gained valuable experience in the beauty sector through various roles. She worked as a PR and Social Media Intern at Tarte Cosmetics in 2016, where she contributed to public relations efforts and social media strategies. Additionally, she served as the Assistant Manager of Brand Marketing at Caudalie from 2018 to 2020, focusing on brand promotion and marketing initiatives.
Early Career in Marketing and Social Media
April Lockhart began her career in marketing and social media with positions at multiple companies. She worked as a Social Media Coordinator at Century 21 Department Stores for five months in 2016 and as a Video Editing and Marketing professional at PCG Companies from 2015 to 2017. She also gained experience in social media marketing and content writing at Style Nine to Five from 2015 to 2016.
Education and Academic Background
April Lockhart studied at the Fashion Institute of Technology, where she earned a Bachelor’s Degree in Advertising and Marketing Communications. Her academic journey spanned from 2014 to 2017, providing her with a solid foundation in marketing principles and strategies that she applies in her professional roles.
Experience in Brand Communications
In 2017, April Lockhart worked at Victoria's Secret as part of the Brand Communications & Events team for seven months. This role allowed her to gain insights into brand messaging and event management, further enhancing her expertise in the marketing and communications field.