Cherene Aubert
About Cherene Aubert
Cherene Aubert serves as the VP of Digital & Ecommerce at ILIA Beauty, bringing over a decade of experience in scaling direct-to-consumer brands. She has held various leadership roles in growth and marketing across multiple companies, demonstrating expertise in analytics, digital advertising, and omnichannel commerce.
Current Role at ILIA Beauty
Cherene Aubert serves as the Vice President of Digital & Ecommerce at ILIA Beauty, a position she has held since 2023. In this role, she is responsible for overseeing the digital marketing strategies and ecommerce operations of the brand. Her expertise in conversion rate optimization and omnichannel commerce contributes to the company's growth and customer engagement efforts.
Previous Experience at Bobbie
Cherene Aubert has held multiple roles at Bobbie, including Vice President of Growth & Data and Director of Growth. She worked at Bobbie for a total of one year in various capacities, focusing on scaling the brand and implementing data-driven strategies. Her experience at Bobbie highlights her ability to drive growth in high-demand markets.
Background in Growth Strategy
Cherene has a strong background in growth strategy, having worked as the Director of Growth Strategy at Common Thread Collective from 2019 to 2021. During her tenure, she developed strategies to enhance brand visibility and customer acquisition. Her previous role as Senior Marketing Director at Human further solidified her expertise in marketing and growth.
Educational Qualifications
Cherene Aubert holds a Bachelor of Science degree in Business Administration with a focus on Entrepreneurship from California State University, Fullerton. Additionally, she completed a Certificate in Design Communication Arts from UCLA Extension. Her educational background supports her proficiency in marketing and business development.
Expertise in Digital Marketing Tools
Cherene is experienced in utilizing advanced analytics tools such as Google Analytics, BigQuery, and Looker. She is proficient in various e-commerce platforms including Shopify, Bigcommerce, HubSpot, and Magento. Her skills extend to managing digital advertising campaigns on platforms like Google Ads and Facebook Ads, showcasing her comprehensive understanding of digital marketing.