Claudia Reyes
About Claudia Reyes
Claudia Reyes serves as the Senior Vice President of Creative at ILIA Beauty, where she has worked since 2021. With a background that includes leadership roles at notable companies such as Nike, mindbodygreen.com, and Smashbox Cosmetics, she is recognized for her strong decision-making skills and ability to motivate teams.
Current Role at ILIA Beauty
Claudia Reyes serves as the Senior Vice President of Creative at ILIA Beauty, a position she has held since 2021. Based in Los Angeles, California, she focuses on leading creative initiatives that align with the brand's vision. Her role involves overseeing the development of innovative marketing strategies and ensuring that the brand's messaging resonates with its audience.
Previous Experience at Nike
In 2020, Claudia Reyes worked as a Creative Director at Nike for a brief period of four months in Los Angeles, California. During her tenure, she contributed to the brand's creative direction, focusing on campaigns that enhance brand engagement and consumer connection.
Educational Background
Claudia Reyes studied at Miami Ad School from 1996 to 1998, where she specialized in Art Direction and completed the Portfolio School program. She also holds a Bachelor of Arts degree from Florida State University, where she studied at the College of Communications from 1991 to 1995. Additionally, she pursued continuing education in Motion Graphics and Web Design at BAVC in 2009 and at AcademyX from 2008 to 2009.
Leadership Roles in Creative Direction
Claudia Reyes has held several significant leadership positions in creative direction. She was the Chief Creative Officer at mindbodygreen.com from 2020 to 2021 and served as the VP Global Creative Director at Smashbox Cosmetics from 2018 to 2020. Her experience also includes roles as Creative Director at Code and Theory, Huge, Chandelier Creative, and VIOLET GREY, where she demonstrated her ability to motivate teams and drive creative projects.
Professional Philosophy and Mentorship
Claudia Reyes emphasizes the importance of mentorship and collaboration in her professional journey. She believes in establishing real relationships with coworkers and clients, viewing this as a key to success. Her approach is grounded in the belief that great storytelling and big ideas are essential, regardless of the medium used.