Liz C.
About Liz C.
Liz C. is a seasoned marketing professional currently serving as the Chief Marketing Officer at ILIA Beauty. With a background in anthropology from Harvard University and extensive experience in brand innovation and digital marketing, she has held leadership positions at several notable companies including Reformation, Madewell, and Daily Harvest.
Current Role at ILIA Beauty
Liz C. serves as the Chief Marketing Officer at ILIA Beauty, a position she has held since 2023. In this role, she is responsible for overseeing the brand's marketing strategies and initiatives. Her leadership aims to enhance ILIA Beauty's presence in the clean beauty market while driving customer engagement and brand loyalty. Based in Los Angeles, California, she contributes to the company's mission of providing high-quality, sustainable beauty products.
Previous Experience at Reformation
Prior to her current role, Liz C. was the Chief Marketing Officer at Reformation from 2019 to 2021. During her tenure, she focused on promoting the brand's commitment to sustainability and eco-friendly practices. Her efforts contributed to Reformation's growth and visibility in the fashion industry, particularly among environmentally conscious consumers.
Educational Background
Liz C. holds an AB in Anthropology from Harvard University. She also studied Fashion Studies at Parsons School of Design - The New School, where she earned an AAS. Her educational background provides a strong foundation for her work in marketing and brand innovation within the fashion and beauty sectors.
Career History and Notable Positions
Liz C. has held various significant positions throughout her career. She worked at Madewell as Vice President of Brand Innovation for six months in 2018 and served as Vice President of Marketing from 2014 to 2018. Additionally, she was the Chief Brand Officer at Daily Harvest in 2022 and held the role of Vice President Digital & Social Marketing at J.Crew from 2012 to 2014. Her diverse experience spans multiple aspects of marketing and brand management.
Advisory Role at WE ARE THE BOARD
Since 2021, Liz C. has been a Founding Advisor at WE ARE THE BOARD. In this capacity, she provides strategic guidance and insights to support the organization's initiatives. Her involvement reflects her commitment to fostering innovation and collaboration within the industry.