Nicole Kiester
About Nicole Kiester
Nicole Kiester is a Growth Marketing Manager with extensive experience in digital marketing and campaign execution. She has worked for notable companies such as Tarte Cosmetics and ILIA Beauty, specializing in data analysis, budget management, and creative testing to optimize marketing strategies.
Current Role at ILIA Beauty
Nicole Kiester serves as the Growth Marketing Manager at ILIA Beauty, a position she has held since 2023. In this role, she focuses on developing and optimizing marketing strategies to enhance customer acquisition and revenue growth. She is responsible for managing advertising budgets to ensure maximum return on investment (ROI) and cost-effectiveness. Additionally, she leads the creative testing roadmap, providing feedback on various marketing elements to improve campaign performance.
Previous Experience in Digital Marketing
Prior to her current role, Nicole worked at Tarte Cosmetics in various capacities, including Assistant Manager and Senior Coordinator for Digital Acquisition from 2021 to 2023. During her tenure, she managed end-to-end campaign execution, which included budget allocation and creative development. She also worked at Perfect Medical as a Digital Marketing Executive for eight months in 2020, where she gained experience in analyzing campaign performance data to generate actionable insights.
Educational Background
Nicole Kiester studied at Michigan State University, where she earned a Bachelor of Fine Arts (BFA) degree in Fine and Studio Arts from 2012 to 2017. This educational background provided her with a strong foundation in creative thinking and design, which she applies in her marketing roles.
Skills and Expertise in Marketing
Nicole possesses expertise in managing advertising budgets and optimizing paid social media advertising strategies. She specializes in analyzing and interpreting campaign performance data, which allows her to create forecasts, budgets, and targets aligned with direct-to-consumer (DTC) goals. Additionally, she is proficient in planning and executing A/B tests to enhance ad performance and landing page effectiveness.
Career Progression and Roles
Nicole's career in marketing began at SEPHORA as a Skincare Consultant from 2014 to 2017. She later held positions at Whole Foods Market and Costco Wholesale before transitioning into digital marketing roles. Her diverse experience across various companies, including The Estée Lauder Companies Inc. and YesStyle.com, has contributed to her comprehensive understanding of marketing strategies and campaign execution.