Samantha H.
About Samantha H.
Samantha H. is a Senior Global Influencer Marketing Manager at ILIA Beauty, with a background in communications and marketing. She has held various roles in influencer marketing and brand strategy across several notable companies, including Youth To The People and USC Athletics.
Current Role at ILIA Beauty
Samantha H. serves as the Senior Global Influencer Marketing Manager at ILIA Beauty. She has been in this position since 2024, overseeing influencer marketing strategies on a global scale. Her role involves managing relationships with influencers and developing marketing campaigns that align with the brand's vision.
Previous Experience in Influencer Marketing
Prior to her current role, Samantha worked at ILIA Beauty as the Influencer and Partnerships Manager from 2022 to 2024. In this capacity, she focused on building partnerships and enhancing the brand's presence through influencer collaborations. Her experience in this area has contributed to her expertise in managing influencer relationships.
Education and Qualifications
Samantha holds a Bachelor's Degree in Communications with a Minor in Sports Media from the University of Southern California, where she studied from 2016 to 2020. She furthered her education by obtaining a Master's Degree in Communication Management from the same institution, completing her studies in 2021.
Background in Marketing and Social Media
Samantha has a diverse background in marketing and social media. She worked as a Social Media Strategist for USC Women's Basketball in 2019, where she managed social media efforts for the team. Additionally, she held various roles at Youth To The People, including Community Coordinator and Assistant Manager of Paid Partnerships, from 2019 to 2022.
Experience in Brand Strategy
In 2018, Samantha worked as a Brand Strategist at Jack Morton Worldwide for two months. She also gained experience in brand marketing while working at SEPHORA in 2019. Her roles have equipped her with skills in brand positioning and marketing strategy, contributing to her effectiveness in her current position.