Sasha Plavsic
About Sasha Plavsic
Sasha Plavsic is the Founder and Chief Creative Officer of ILIA Beauty, where she has worked since 2011. She pioneered the Clean Color movement in the beauty industry, drawing inspiration from her family's health practices and her background in design.
Work at ILIA Beauty
Sasha Plavsic serves as the Founder and Chief Creative Officer at ILIA Beauty, a role she has held since 2011. Under her leadership, ILIA has developed a product line that emphasizes skin-centric formulas, effectively merging skincare with makeup. Plavsic's vision for the brand is rooted in her commitment to clean beauty, which is reflected in the ingredients and formulations used in ILIA's products. The company is based in Laguna Beach, California, and has gained recognition for its innovative approach to beauty.
Education and Expertise
Sasha Plavsic has a diverse educational background in design and media. She studied Typography and achieved a BA Honours in Typo/Graphic Design at the London College of Communication from 2002 to 2005. Additionally, she studied at the University of the Arts London during the same period. Earlier, she attended Vancouver Film School, where she earned a New Media Design Certificate in 2000. This combination of education has equipped her with the skills necessary for her roles in graphic design and branding within the beauty industry.
Background
Sasha Plavsic was born in Vancouver and raised in a rural, ocean-side environment. Her upbringing was influenced by her mother's health and wellness practices, which inspired her to create safe and effective beauty products. Plavsic's brother, Zac, faced health challenges due to acute asthma and allergies, further motivating her to focus on clean beauty. She has experience working as a branding executive in Los Angeles, where she contributed to the fashion and beauty sectors before founding ILIA Beauty.
Previous Work Experience
Prior to establishing ILIA Beauty, Sasha Plavsic held various positions in the design and marketing fields. She worked as a Senior Graphic Designer at NUVO Magazine for seven months in 2005-2006. Additionally, she was a Graphic Designer at Tank Design from 2003 to 2005. Plavsic also served as a Creative Services and Marketing Consultant at Saje Natural Wellness from 2010 to 2011. These roles provided her with valuable experience in branding and marketing, which she later applied to her work at ILIA.
Achievements in Clean Beauty
Sasha Plavsic is recognized for pioneering the Clean Color movement within the beauty industry. This initiative emphasizes the importance of using safe and effective ingredients in beauty products. Her commitment to clean beauty is evident in the development of ILIA's product line, which focuses on combining skincare benefits with makeup. Plavsic's personal experiences and her family's health journeys have significantly influenced her approach to creating products that prioritize safety and efficacy.