Tyra Booker
About Tyra Booker
Tyra Booker is a Social Media Director at ILIA Beauty, with extensive experience in social media management and brand communications across various companies, including L'Oréal and Supergoop!. She holds a Bachelor of Science in Public Relations and Marketing from Syracuse University.
Current Role at ILIA Beauty
Tyra Booker serves as the Social Media Director at ILIA Beauty. She has held this position since 2021. In her role, she is responsible for overseeing the brand's social media strategy, content creation, and community engagement. Her work focuses on enhancing ILIA Beauty's online presence and connecting with its audience through various digital platforms.
Previous Experience in Social Media Management
Before joining ILIA Beauty, Tyra Booker gained extensive experience in social media management. She worked at Supergoop! as a Senior Social Media Manager for nine months in 2021. Additionally, she held multiple roles at L'Oréal, including Assistant Manager for Social Media Insights & Analytics and Brand Communications Manager for Atelier Cologne & Maison Margiela. Her background includes a brief stint as a Live Correspondent for Nine West Group during NYC Fall Fashion Week 2012.
Educational Background in Public Relations and Marketing
Tyra Booker studied at the S.I. Newhouse School of Public Communications at Syracuse University. She pursued a Bachelor of Science (B.S.) degree with a major in Public Relations and a minor in Marketing, completing her studies from 2013 to 2017. This educational foundation has contributed to her expertise in communications and marketing strategies.
Experience in Brand Communications
Tyra Booker's career includes significant experience in brand communications. She worked at L'Oréal in various capacities, including Brand Communications Assistant for Garnier and Brand Communications Intern for Maybelline. Her roles involved developing communication strategies and managing brand messaging across different platforms.
Content Creation and Influencer Engagement
Tyra Booker has a background in content creation, having worked as a Beauty Blogger and Content Creator on YouTube from 2009 to 2014. This experience has equipped her with skills in engaging audiences and crafting compelling content, which she applies in her current role at ILIA Beauty.