Peter Aitken
About Peter Aitken
Peter Aitken serves as the Sales Lead for Consumer Marketing at Illion in Auckland, New Zealand. He has extensive experience in data integrity and marketing, having held senior positions at Equifax and Veda over a career spanning several years.
Current Role at Illion
Peter Aitken serves as the Sales Lead for Consumer Marketing at Illion, a position he has held since 2019. Based in Ellerslie, Auckland, New Zealand, he focuses on driving sales strategies and enhancing client engagement through effective consumer marketing initiatives. His role involves leveraging data analytics to optimize marketing efforts and support revenue growth for clients.
Previous Experience at Equifax
Prior to his current role, Peter Aitken worked at Equifax in Australia as the Head of Data Integrity and Migrations for 10 months in 2018. He also held the position of Head of Sales, Data Integrity and Migrations at Equifax Marketing Services in Atlanta, Georgia, for 9 months in the same year. In these roles, he was responsible for overseeing data integrity processes and migration strategies.
Background in Veda
Peter Aitken's experience includes significant roles at Veda, where he served as Solutions Manager from 2008 to 2010 and as Director of Business Development from 2010 to 2013. His tenure at Veda allowed him to develop expertise in business development and client solutions within the data and marketing sectors.
Education and Expertise
Peter Aitken studied at Monash University, where he earned a Master's degree in Marketing, Management, and Business Marketing from 1998 to 2003. He also completed postgraduate studies in Management from 2000 to 2003. Additionally, he has been studying Marketing at Adma Iq since 2017, further enhancing his knowledge and skills in the field.
Career Development at Pacific Micromarketing
Peter Aitken worked at Pacific Micromarketing in various capacities, including Head of Retail, Automotive, Property and Leisure from 2002 to 2005, and Business Development Manager from 2005 to 2008. His roles involved developing business strategies and expanding market reach in the Australian market.