Zach Guitor
About Zach Guitor
Zach Guitor is a Campaign Manager with a diverse background in marketing, currently working at iLobby® Facility & Visitor Management. He has held various roles in marketing and content management across several companies, leveraging data to optimize campaigns and support startup growth.
Current Role at iLobby
Zach Guitor serves as the Campaign Manager at iLobby® Facility & Visitor Management since 2023. In this role, he focuses on creating and executing targeted marketing campaigns aimed at driving high-quality leads and revenue growth. His responsibilities include utilizing data to optimize and measure the success of these marketing initiatives.
Previous Experience in Marketing
Zach Guitor has a diverse background in marketing, having held various roles that span copywriting, content management, and brand marketing. He worked as a Marketing Specialist at Shoplogix from 2018 to 2019, and later as a Content Specialist at Forma.ai from 2021 to 2022. He also served as a Content Manager at Fraction from 2022 to 2023, and as a Brand Marketing Consultant at the same company from 2021 to 2022.
Educational Background
Zach Guitor studied at Wilfrid Laurier University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 2014 to 2018. He also attended Humber College, specializing in Advertising Copywriting. This educational foundation supports his expertise in developing effective marketing strategies.
Experience with Startups
Zach Guitor has experience working with disruptive startups, particularly in the Fintech and E-commerce sectors. He focuses on helping these startups achieve ambitious growth targets through strategic marketing initiatives. His background includes roles that emphasize the importance of data in optimizing marketing efforts.
Early Career and Development
Zach Guitor began his career with various roles that contributed to his marketing expertise. He worked as a Customer Service Representative at Scotiabank and held multiple positions at The Cord, including Arts & Life Editor and Video Editor. These early experiences laid the groundwork for his subsequent roles in marketing.