ángela Jiménez Ballesteros
About ángela Jiménez Ballesteros
Ángela Jiménez Ballesteros is an Analista de Canales at Ilumno in Bogotá, Colombia, where she has worked since 2020. She has a background in communication and marketing, having studied at Politécnico Grancolombiano and Platzi, and has experience in developing communication strategies and automated email marketing campaigns.
Work at Ilumno
Currently, ángela Jiménez Ballesteros serves as Analista de Canales at Ilumno, a position she has held since 2020. In this role, she focuses on developing communication strategies aimed at lead conversion, utilizing her expertise in email marketing. Prior to her current role, she worked as Experto en redes sociales and Experto en admisiones at Ilumno, where she contributed to various communication initiatives and student admissions processes. Her tenure at Ilumno spans over four years, during which she has played a significant role in enhancing communication effectiveness.
Education and Expertise
ángela Jiménez Ballesteros completed her studies at Politécnico Grancolombiano, where she graduated with a degree in Comunicación Social - Periodismo, with an emphasis on Comunicación Organizacional, from 2014 to 2019. She also pursued additional education at Compensar, focusing on Marketing through a Taller de redacción en redes sociales. In 2021, she furthered her education at Platzi, specializing in Comunicación y Marketing Creativo para Marca. Additionally, she holds a Diplomado en Gestión Inteligente del Talento Humano from Politécnico Grancolombiano.
Professional Background
Before her current position at Ilumno, ángela Jiménez Ballesteros gained experience as a Call Agent at Banco Falabella Colombia from 2013 to 2014. She then transitioned to Ilumno, where she worked in various roles, including Experto en admisiones and Experto en redes sociales. Her professional journey reflects a consistent focus on communication and marketing within educational and corporate environments.
Communication Strategies and Initiatives
In her role at Ilumno, ángela Jiménez Ballesteros has developed and presented communication plans that emphasize lead conversion through strategic email marketing. She has conducted testing for improvement proposals in communication strategies to enhance their effectiveness. Additionally, she is responsible for generating detailed reports on the outcomes and reach of the implemented communication strategies, contributing to the overall success of marketing initiatives.
Email Marketing Contributions
ángela Jiménez Ballesteros has implemented automated email marketing campaigns that have positively impacted student retention at higher education institutions. Her focus on lead conversion and strategic communication has been instrumental in enhancing the effectiveness of marketing efforts within the educational sector.