Jose Paz
About Jose Paz
Jose Paz serves as the Chief Growth Officer at Ilumno, where he has worked since 2023, focusing on growth strategies and market expansion. He has extensive experience in marketing and innovation, having held various leadership roles at Sodexo and other companies in Latin America.
Current Role at Ilumno
Jose Paz serves as the Chief Growth Officer at Ilumno, a position he has held since 2023. His role is based in Colombia and operates in a hybrid work environment. In this capacity, he focuses on developing new sales channels and markets, which contributes to the expansion of Ilumno's reach and customer base. He applies his expertise in growth hacking, digital marketing, and design thinking to enhance user experience, retention, and loyalty.
Previous Experience at Sodexo
Jose Paz has extensive experience at Sodexo Servicios de Beneficios e Incentivos, where he held multiple leadership roles. He served as the Disruptive Innovation Global Transformation Leader from 2018 to 2020, followed by the position of CMO Colombia from 2020 to 2023. Prior to these roles, he was the Marketing Director from 2012 to 2015 and Head of Marketing & Strategy for Latin America from 2015 to 2018. His tenure at Sodexo spanned over a decade, primarily in Bogotá, Colombia.
Entrepreneurial Ventures
In addition to his corporate roles, Jose Paz co-founded Native in 2020, where he worked for eight months. He has also successfully founded, coached, and advised multiple startups over the past five years, demonstrating a strong commitment to entrepreneurship and innovation.
Educational Background
Jose Paz has a robust educational background with multiple degrees. He studied at the University of Miami, earning a Master's in Sciences in 2003. He also holds a Master's in Finance from Universidad Metropolitana in Venezuela. Additionally, he completed a Master's Degree in Digital Marketing at Rutgers Business School in 2016 and a Master's in Strategic Marketing from Escuela de Organización Industrial in 2007. His foundational education includes a Business Administration degree from Universidad Metropolitana.
Marketing Experience
Jose Paz's marketing experience includes significant roles at various companies. He worked as a Marketing Manager at Cantv from 2003 to 2006 and as Marketing Director at Avon Venezuela from 2011 to 2012. He also held a Marketing Manager position at Kraft, focusing on Beverage & Desserts in Venezuela from 2006 to 2011. His diverse roles have equipped him with a comprehensive understanding of marketing strategies across different sectors.