Paula Pedraza
About Paula Pedraza
Paula Pedraza is a Senior Art Director with extensive experience in the advertising industry, having worked at several notable agencies in Bogotá D.C., Colombia. She has held various roles, including Junior Art Director and Senior Art Director, and is currently employed at Ilumno since 2021.
Work at Ilumno
Paula Pedraza has been serving as a Senior Art Director at Ilumno since 2021. In this role, she is responsible for leading creative projects and overseeing the visual aspects of marketing initiatives. Her experience in the industry allows her to contribute effectively to the company's objectives and enhance its brand presence.
Previous Experience in Art Direction
Prior to her current position, Pedraza held various roles in art direction across several agencies. She worked at Proximity as a Senior Art Director from 2019 to 2021, where she focused on developing creative strategies. Before that, she was an Art Director at Isobar from 2015 to 2017 and at Mullen Lowe from 2012 to 2014, gaining valuable experience in the field.
Early Career in Art Direction
Paula Pedraza began her career in art direction as a Junior Art Director at Mullen Lowe from 2012 to 2014. She later worked at Sancho BBDO for 7 months in 2014 and at J. Walter Thompson for 7 months in 2015, both in Bogotá D.C., Colombia. These early roles provided her with foundational skills in creative design and project management.
Education and Expertise
While specific educational details are not provided, Paula Pedraza's extensive experience in art direction across multiple agencies indicates a strong background in creative design and visual communication. Her progression from Junior to Senior Art Director demonstrates her expertise in leading creative teams and managing complex projects.