Kerstin Steffen
About Kerstin Steffen
Kerstin Steffen is the Director of Brand Strategy at imc Learning and the president of the SCHULEWIRTSCHAFT Saarland association, which promotes collaboration between schools and local businesses. She has extensive experience in communication and marketing, having held various leadership roles in different organizations.
Current Role at imc Learning
Kerstin Steffen serves as the Director Brand Strategy at imc Learning, a position she has held since 2022. In this role, she focuses on developing and implementing brand strategies that align with the company's vision and objectives. She leads the Corporate Newsroom at imc AG, ensuring that high quality and brand standards are maintained across all divisions. Her leadership emphasizes the importance of digitalization in enhancing brand, customer, and employee experiences.
Previous Experience at imc Learning
Prior to her current role, Kerstin Steffen worked at imc Learning in various capacities. She was the Head of Global Marketing and Communications from 2019 to 2021, where she managed marketing strategies on a global scale. Additionally, she served as the Head of Corporate Communications DACH for a brief period in 2019. Her experience at imc Learning has contributed to her expertise in brand strategy and corporate communications.
Professional Background at Data One GmbH
Kerstin Steffen has a substantial background in communication and business development from her time at Data One GmbH. She worked there from 2010 to 2018, holding several positions including Sales and Marketing Operations, Communication and Business Development Manager, and Head of Public Relations and Market Development. Her roles involved developing communication strategies and market initiatives, contributing to the company's growth in the region.
Education and Qualifications
Kerstin Steffen holds a Diplom Kauffrau from Universität des Saarlandes, where she studied Business Administration with a focus on Wirtschaftsinformatik, Marketing, and Human Resources from 2004 to 2010. Additionally, she studied at Höhere Berufsfachschule für Hotellerie und Tourismusmanagement, achieving the qualification of Staatlich geprüfte Assistentin für das Hotel- und Gaststättenwesen from 1999 to 2004. Her educational background supports her expertise in brand strategy and communication.
Leadership and Advocacy
Kerstin Steffen is the president of the country association SCHULEWIRTSCHAFT Saarland, which promotes cooperative relationships between schools and local businesses. She is an advocate for leadership by example, aiming to enhance trust and team engagement. Her initiatives include driving global change projects and corporate programs, such as a female empowerment initiative, to foster culture change in hybrid environments. She is also an avid speaker on topics related to communication strategies and culture transformation.