Tanja Baars
About Tanja Baars
Tanja Baars is a Senior Business Development Manager at IMC AG, specializing in custom-made e-learning solutions and Extended Enterprise LMS. With extensive experience in various roles related to learning technologies and training, she has contributed to the development of innovative learning strategies incorporating AR/VR technologies and gamification.
Work at IMC Learning
Tanja Baars has been serving as a Senior Business Development Manager at IMC AG since 2019. In this role, she specializes in developing custom-made e-learning solutions and Extended Enterprise Learning Management Systems (LMS). Her expertise includes utilizing Electronic Performance Support Systems (EPSS) software to enhance performance improvement in digital learning environments. Baars focuses on integrating Augmented Reality (AR) and Virtual Reality (VR) technologies into learning strategies, aiming to improve user experience and engagement.
Previous Experience in E-Learning
Before joining IMC AG, Tanja Baars worked at UP Learning as a Senior Account Manager and Team Lead for the Learning Management System from 2014 to 2019. Her earlier roles include serving as an Account Manager for E-learning and Process Management at The Competence Group in 2011, and as a Training Consultant and Project Manager at NewLevel.nl from 1999 to 2007. Baars also held positions at Ontuitive and C2L Nederland, where she focused on account management and sales in the training sector.
Education and Expertise
Tanja Baars earned her Bachelor's degree in Management, Economics, and Legal Studies from Hogeschool van Utrecht, where she studied from 1989 to 1994. In addition to her degree, she pursued further education in Practical Psychology at NHA Cursussen en opleidingen from 2021 to 2022. Her educational background supports her expertise in developing innovative learning strategies, including conversational learning, interactive video, and gamification to enhance learner engagement.
Career Background
Tanja Baars has a diverse career spanning several roles in training and development. She began her career as a Store Manager at Hoogenbosch Retail Group from 1990 to 1997. Following this, she transitioned into the training sector, holding various positions that include Training Coordinator at Ricoh Nederland and Training Consultant at Triple P Independent Training and Consultancy. Her extensive experience in account management and business development has shaped her current role in the e-learning industry.
Innovative Learning Strategies
In her current position and previous roles, Tanja Baars has focused on innovative learning strategies. She emphasizes the use of gamification to improve learner engagement and motivation. Additionally, she incorporates conversational learning and interactive video into her initiatives, aiming to create more effective and engaging learning experiences. Her approach reflects a commitment to enhancing the overall quality of digital learning.