Kathryn Y.
About Kathryn Y.
Kathryn Y. is a Marketing Campaign Manager at Immutable, with a diverse background in marketing and communications across various companies. She approaches her work with a unique perspective, focusing on product roadmaps and go-to-market strategies while advocating for personal autonomy and exploring crypto-ethics.
Work at Immutable X
Currently, Kathryn Y. serves as the Marketing Campaign Manager at Immutable X, a position she has held since 2022. In this role, she focuses on creating product roadmaps and go-to-market strategies that align business objectives with product specifications. Her work involves engaging with cultural insights and product positioning, emphasizing interdisciplinary empathy.
Previous Experience in Marketing
Kathryn Y. has a diverse background in marketing, having worked in various roles across different organizations. She was a Marketing Manager at Grease Monkey Games for three months in 2021 and later became the Marketing Lead at the same company for five months from 2021 to 2022. Prior to that, she held positions at Openpay as a Jr PR, Communications & Events Manager and as a Marketing Coordinator in 2020, both for short durations.
Creative and Copywriting Roles
Since 2018, Kathryn Y. has been involved with KAT YAN as a Creative/Copywriter. Her experience also includes working as a Creative at VIRTUE Worldwide from 2018 to 2020. Additionally, she interned at VICE Media in 2018, focusing on branded content and creative projects. These roles have contributed to her ability to translate complex technological concepts into clear narratives.
Education and Expertise
Kathryn Y. approaches her work with a curious, critical, and neurodivergent perspective. She specializes in creating product roadmaps and go-to-market strategies, focusing on connecting business objectives with product specifications. Her expertise includes engaging with cultural insights and product positioning, which enhances her marketing strategies.
Interests and Advocacy
Kathryn Y. has a strong interest in crypto-ethics and trustless censorship-resistant systems. She advocates for personal autonomy and explores various knowledge paradigms. Outside of her professional interests, she is passionate about ultralight hiking and the performance builds of over-engineered 90s JDM cars.