Keng Yong Lee
About Keng Yong Lee
Keng Yong Lee is a Senior Performance Marketing Manager at Immutable, where he focuses on user acquisition campaigns. He has a diverse background in marketing and project management, having worked at various companies in Singapore.
Work at Immutable X
Keng Yong Lee currently serves as the Senior Performance Marketing Manager at Immutable, a role he has held since 2024. In this position, he focuses on scaling user acquisition campaigns specifically for Immutable Games. His strategies emphasize cost-per-acquisition (CPA) and return on investment (ROI) marketing techniques. Lee actively seeks partnerships with various channels and media partners to enhance the effectiveness of marketing efforts. He operates in a hybrid work environment based in Singapore.
Previous Experience in Performance Marketing
Before joining Immutable, Keng Yong Lee worked as the Regional Performance Marketing Manager for User Acquisition at OKX from 2022 to 2023. His role involved managing user acquisition strategies across the region. Prior to that, he held the position of Client Services Manager at Integral Ad Science from 2018 to 2020, where he focused on client engagement and service delivery. He also worked as a Performance Media Executive at PHD for 11 months in 2017, contributing to performance-driven media strategies.
Background in Project Management and Investment
Keng Yong Lee has a diverse background that includes experience in project management and investment. He was a Regional Project Manager for Client Solutions at ByteDance from 2021 to 2022, overseeing project execution and client relations. Additionally, he served as a Portfolio Manager at Global Investment Advisors from 2020 to 2021, where he managed investment portfolios and strategies.
Educational Background
Keng Yong Lee holds a Bachelor's Degree in Communications with a Double Major in Media and Marketing from Murdoch University, which he completed between 2015 and 2016. Prior to this, he earned a Diploma in Mechatronics, Robotics, and Automation Engineering from Temasek Polytechnic from 2010 to 2012. His educational background provides a strong foundation for his career in marketing and project management.
Early Career Experience
Keng Yong Lee began his career as an Investigation Branch Support Officer with the Singapore Police Force, serving from 2012 to 2014. He later transitioned to the media industry, working as a Media Executive at Dentsu Aegis Network Asia Pacific for 7 months in 2016. This early experience laid the groundwork for his subsequent roles in performance marketing and client services.