Vivian Yang
About Vivian Yang
Vivian Yang is a Marketing Manager at Immutable, where she develops omnichannel marketing plans for gaming partners and collaborates with various teams to execute marketing campaigns. She has previously held marketing roles at NAB, Hudled, and Immutable, and holds a Bachelor of Arts in Psychology from the University of Melbourne.
Current Role at Immutable X
Vivian Yang serves as the Marketing Manager at Immutable, a position she has held since 2022. In this role, she develops comprehensive omnichannel marketing plans specifically tailored for gaming partners. Her responsibilities include overseeing partnership announcements, product integration, and game launches, ensuring that marketing strategies align with the company's objectives. Vivian collaborates closely with cross-functional teams, including Business Development, Partner Success, and Public Relations, to execute effective marketing campaigns.
Previous Experience at Immutable
Before becoming the Marketing Manager, Vivian Yang worked as a Marketing Coordinator at Immutable for four months in 2022. During this time, she contributed to various marketing initiatives and supported the marketing team in its efforts to promote the company's products and services within the gaming sector.
Experience at NAB and Hudled
Vivian has prior experience in the financial and marketing sectors. She worked at NAB as an NAB Assist Advisor from 2020 to 2021, where she provided customer support and assistance. Following this role, she served as a Marketing Associate at Hudled from 2021 to 2022, gaining valuable experience in marketing strategies and execution.
Educational Background
Vivian Yang pursued her education at the University of Melbourne, where she earned a Bachelor of Arts degree with a focus on Psychology. Additionally, she attended The Chinese University of Hong Kong, participating in the International Summer School July Session, which provided her with further academic exposure and experience.