Anu Prakash

Anu Prakash

Delivery Leader @ Impact Analytics

About Anu Prakash

Anu Prakash is a Delivery Leader at Impact Analytics, with a background in business consulting and analytics. He has extensive experience in managing product delivery and consulting for various clients, particularly in the retail and pharmaceutical sectors.

Current Role at Impact Analytics

Anu Prakash serves as a Delivery Leader at Impact Analytics since 2019. In this role, she manages consulting, analytics, and product delivery for two retail clients. She oversees two consulting and advanced analytics/AI programs, holding end-to-end responsibility for solutioning, productization, and delivery. Anu is also the product lead for a Corona impact tracking and forecasting platform, which assists retailers in responding to the impacts of COVID-19.

Previous Experience at ZS

Prior to her current position, Anu Prakash worked at ZS as a Business Consulting Manager from 2011 to 2018 in the New Delhi area. Her responsibilities included identifying promotion recommendations and establishing a product-based system for clients to finalize these recommendations on a weekly basis. This role involved significant engagement with clients to enhance their promotional strategies.

Educational Background

Anu Prakash studied at the Indian Institute of Management Bangalore, where she earned her MBA from 2009 to 2011. She also attended the University of Kerala and Kendriya Vidyalaya, completing her schooling from 1989 to 2001. Her education has provided a strong foundation for her career in management and analytics.

Professional Background and Skills

Anu Prakash has a diverse professional background, having worked in various roles across multiple organizations. She was an Assistant Systems Engineer at Tata Consultancy Services from 2005 to 2009, where she worked in locations including Mumbai, Delhi, Kolkata, and Johannesburg. Additionally, she completed a summer internship at Essar in 2010. Her expertise includes building learning and development frameworks, performance management, and scaling commercial analytics programs.

Key Contributions and Projects

Throughout her career, Anu Prakash has made significant contributions to various projects. She played a key role in re-evaluating and engineering the assortment/buy process for a fashion retailer in the US. Anu also scaled the commercial analytics program offshore delivery for one of the top five pharmaceutical companies globally by five times. Furthermore, she acted as a client advisor for evaluating pricing strategies and recommending prices for all SKUs within client organizations, particularly in response to tariff changes in the US.

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