Brian Crain
About Brian Crain
Brian Crain serves as the General Manager for EMEA at Impact Analytics, where he has worked since 2023. With over 29 years of experience in cloud, AI, and analytics sales and marketing, he has held leadership positions at various companies including IBM and NielsenIQ.
Work at Impact Analytics
Brian Crain has served as the General Manager for EMEA at Impact Analytics since 2023. In this role, he is responsible for leading the company's expansion into Latin America, Asia-Pacific, and Europe, the Middle East, and Africa. His position is based in Paris, Île-de-France, France, and operates in a hybrid work environment. Crain's focus includes driving growth and overseeing operations within the EMEA region.
Previous Experience in Sales and Marketing
Before joining Impact Analytics, Brian Crain held several key positions in sales and marketing across various companies. He was the Global VP of Sales & Marketing at NielsenIQ from 2019 to 2021, where he focused on analytics, AI, software, and cloud solutions. Prior to that, he served as the EMEA Lead of Customer Success/Sales at IBM from 2012 to 2017, specializing in analytics and cloud software for financial services and retail.
Educational Background
Brian Crain holds a Master of Business Administration (MBA) from Texas McCombs School of Business, which he completed from 2001 to 2003. He also earned a Bachelor’s Degree in Economics and Spanish from Tulane University, studying there from 1991 to 1995. Additionally, he studied International Economics at Universidad Complutense de Madrid for one year in 1993-1994.
Leadership and Project Management
Crain has led transformative projects in AI, technology, data, and analytics on a global scale. His leadership approach emphasizes building resilient teams and establishing scalable processes. He has experience ensuring seamless integration and efficiency in various sectors, including supply chain, retail, consumer goods, and convenience stores.
Personal Interests and Skills
Brian Crain is trilingual and has a personal interest in continuous self-development, which he balances with family life, including raising two sons. He has a passion for the culinary world, particularly in crafting dishes and exploring French wines. Additionally, he contributes to a cocktail venture named Abricot Paris, operated by his wife.