Lekshmi M Nair
About Lekshmi M Nair
Lekshmi M Nair is an SEO/SEM Specialist with extensive experience in digital marketing, currently working at Impact Analytics in Bengaluru. She has a strong background in keyword research, SEO strategy implementation, and SEM campaign development, contributing to significant improvements in search visibility and lead generation.
Current Role at Impact Analytics
Lekshmi M Nair serves as an SEO/SEM Specialist at Impact Analytics, a position she has held since 2021. In this role, she has implemented innovative SEO strategies that have significantly improved organic search rankings. Additionally, she has developed and executed SEM campaigns that resulted in a 30% increase in lead generation for the company. Her contributions are focused on enhancing the digital presence of Impact Analytics through effective search engine marketing techniques.
Previous Experience in Digital Marketing
Prior to her current role, Lekshmi worked at Australian Cruise Group as the Digital Marketing Team Lead from 2018 to 2021. During her three years in this position, she led various digital marketing initiatives in Kochi, Ernakulam. She also held the position of Sr. SEO Engineer at Boon InfoTech from 2017 to 2018, where she focused on optimizing web content for search engines. Earlier in her career, she worked as a Junior SEO Analyst at Artificers Technologies from 2016 to 2017.
Education and Qualifications
Lekshmi M Nair completed her Bachelor of Engineering in Computer Science at PSN College of Engineering and Technology, graduating in 2016. Her educational background provides her with a strong foundation in technology and engineering principles, which she applies to her work in digital marketing and SEO.
Professional Development and Industry Engagement
Lekshmi actively participates in industry conferences and workshops to stay updated on the latest digital marketing trends and technologies. This commitment to professional development allows her to continuously refine her skills and adapt to the evolving landscape of SEO and SEM.
Technical Skills and Expertise
Lekshmi has conducted comprehensive keyword research and analysis to optimize content and improve search engine visibility. She collaborates with cross-functional teams to integrate SEO best practices into web development and content creation processes, ensuring that all digital marketing efforts align with industry standards.