Melanie Casinelli
About Melanie Casinelli
Melanie Casinelli serves as the Chief Customer Officer at Impact Analytics, where she advocates for customers and drives product strategy. With over 20 years of retail experience, she has held leadership positions at several notable companies, including Urban Outfitters, QVC, and Belk.
Current Role at Impact Analytics
Melanie Casinelli serves as the Chief Customer Officer at Impact Analytics, a position she has held since 2021. In this role, she leads a team that influences the product roadmap, sales and marketing messaging, and key performance indicators. She drives the vision and roadmap for delivering seamless product implementations. Casinelli utilizes data, market insights, and customer feedback to strategically evolve the product roadmap, ensuring that customer needs are met effectively.
Previous Experience in Retail Management
Casinelli has over 20 years of experience in the retail sector. She has held significant positions at various organizations, including Urban Outfitters as Merchandise Planning/Allocation Manager from 2007 to 2010, and QVC as Buyer from 2003 to 2007. Additionally, she served as Vice President of Merchandise Planning at Belk from 2018 to 2020 and as Head of Merchandising U.S. at Pandora from 2015 to 2018. Her roles have involved strategic planning and execution in merchandise management.
Educational Background and Qualifications
Melanie Casinelli studied at West Chester University of Pennsylvania, where she earned a Bachelor of Science in Communication and Media Studies from 1999 to 2003. She later pursued an MBA at Penn State University, completing her studies from 2007 to 2010. In 2017, she attended Harvard Business School Executive Education for 11 months, further enhancing her expertise in business management.
Leadership and Advocacy in Customer Relations
As Chief Customer Officer, Casinelli acts as a customer advocate within Impact Analytics. She focuses on identifying future software requirements and industry trends. Her role involves developing and enhancing relationships with customers and industry leaders through regular direct interaction. This customer-centric approach is integral to her leadership style and the overall strategy of the organization.
Recognition and Awards
In 2023, Melanie Casinelli received the 'Women in Supply Chain' award, highlighting her contributions and influence within the retail and supply chain sectors. This recognition underscores her commitment to excellence and leadership in her field.