Swapna Dasara
About Swapna Dasara
Swapna Dasara is a Delivery Lead at Impact Analytics, where she leads a team of over 30 decision scientists focused on data-driven decision making for a Fortune 50 retail pharmacy client. She has extensive experience in analytics and decision sciences, having held various roles at Mu Sigma Inc., IBM, and Tata Consultancy Services.
Current Role at Impact Analytics
Swapna Dasara serves as a Delivery Lead at Impact Analytics, a position she has held since 2018. In this role, she leads a team of over 30 decision scientists, focusing on data-driven decision-making for a Fortune 50 retail pharmacy client. Her responsibilities include overseeing project delivery and ensuring that the team develops advanced analytical solutions tailored to client needs.
Previous Experience at Mu Sigma Inc.
Swapna Dasara held multiple positions at Mu Sigma Inc. from 2012 to 2018. She started as a Market Research Analyst and progressed to roles including Associate Manager, Senior Manager, and Delivery Lead within the Decision Sciences team. Her tenure included significant contributions to data analytics and decision-making processes for various clients.
Background in Marketing and Analytics
Before her time at Mu Sigma, Swapna worked as a Marketing Analyst at IBM from 2010 to 2012, where she focused on data analysis to support marketing strategies. She also served as a Market Research Analyst at Tata Consultancy Services from 2009 to 2010, gaining foundational experience in market analysis and research methodologies.
Educational Qualifications
Swapna Dasara studied at the Gitam Institute of Foreign Trade, where she focused on Marketing, International Business, and Supply Chain Management. She also earned a Bachelor of Technology degree in Communication, Engineering, and Electronics from the School of Engineering & Applied Sciences in New Delhi. Her educational background supports her expertise in analytics and decision sciences.
Expertise in Advanced Analytical Solutions
Swapna has developed expertise in designing and implementing advanced analytical solutions, including customer lifetime value and churn analysis, particularly in the retail and pharmaceutical sectors. She actively participates in business development initiatives, creating proposals and viewpoints across various solution areas to enhance client engagement.