Allen Wix
About Allen Wix
Allen Wix serves as the Vice President of Brand Strategy at Imperial Dade, a position he has held since 2022. He has a diverse background in marketing and management, with previous roles at EBP Supply Solutions and AFFLINK, among others.
Work at Imperial Dade
Allen Wix has been serving as the Vice President of Brand Strategy at Imperial Dade since 2022. In this role, he is responsible for developing and implementing brand strategies that align with the company's objectives. His leadership is focused on enhancing brand visibility and market positioning within the industry.
Previous Experience at EBP Supply Solutions
Prior to joining Imperial Dade, Allen Wix worked at EBP Supply Solutions for five years, from 2017 to 2022. He held the position of Vice President of Marketing, where he led marketing initiatives and strategies. Before that, he served as Senior Category Manager at EBP Supply Solutions for one year, from 2016 to 2017.
Military Background in the US Navy
Allen Wix served in the United States Navy as a Personnelman from 1991 to 1994. His military experience provided him with skills in personnel management and operations, contributing to his professional development.
Education and Expertise
Allen Wix earned his Master of Business Administration (M.B.A.) in Business Strategy from the University of Alabama, Manderson Graduate School of Business, from 1999 to 2000. He also holds a Bachelor of Science (BS) in Finance from the University of North Alabama, which he completed from 1989 to 1996. His educational background supports his expertise in brand strategy and marketing.
Career Progression at AFFLINK
At AFFLINK, Allen Wix held multiple roles over a span of 12 years, from 2002 to 2014. He started as a Marketing Intern and progressed to Strategic Marketing Manager. He later became Senior Member Brands Manager, where he contributed to brand development and marketing strategies.