Steve Norgren
About Steve Norgren
Steve Norgren serves as the Vice President of Sales at Imperial Dade, where he has implemented strategies that significantly increased revenue and optimized sales processes. With a strong background in business development and sales leadership, he has successfully contributed to multiple organizations, including ARAMARK and BrightView Landscapes.
Work at Imperial Dade
Steve Norgren has served as Vice President of Sales at Imperial Dade since 2023. In this role, he has implemented strategies that significantly increased new sales from $13 million to $33 million over three years, surpassing annual financial plans by 35% to 40%. He has also developed and executed a unified commission structure for nine acquired companies, revitalized the sales organizational framework to enhance profitability, and reduced account opening timelines by approximately 33% through a new transition plan.
Previous Experience at ARAMARK
Prior to his current role, Steve Norgren held multiple positions at ARAMARK. He was Vice President of Business Development from 2009 to 2018, and before that, he served as Director of Business Development from 2003 to 2008. He also worked as Vice President of Strategic Partnerships for a year in 2008. During his tenure, he was recognized for generating significant business and developing strategic initiatives that contributed to the company's growth.
Education and Expertise
Steve Norgren earned a Bachelor of Science in Mechanical Engineering from UC Santa Barbara and a Master of Business Administration (MBA) from Santa Clara University. His educational background has equipped him with the technical and managerial skills necessary for his roles in sales and business development across various industries.
Achievements in Business Development
Steve Norgren co-founded LifeWorks Restaurant Group, successfully growing the company to over $200 million in revenue within seven years. At BrightView Landscapes, he served as Vice President of Sales from 2018 to 2023, consistently ranking in the top three for generating over $43 million in business and retaining over $21 million. He also launched True Eats, targeting client populations under 1,000, with a projected revenue of $20 million per year.
Sales and Revenue Optimization
At Imperial Dade, Steve Norgren has been credited with minimizing annual revenue loss by over 30% through a standardized retention diagnostic process, which increased annual profit by $1.5 million. He also established a dedicated janitorial/sanitation team to strategically capture market share in that segment and has been recognized for securing and retaining contracts worth over $240 million annually.