Khyati Mehta
About Khyati Mehta
Khyati Mehta serves as the Social and Content Marketing Lead at Impinj, where she has worked since 2022. With a background in content strategy and marketing, she has held various roles in organizations across Seattle and Mumbai, and she holds a Master of Communication in Digital Media from the University of Washington.
Current Role in Social and Content Marketing
Khyati Mehta serves as the Social and Content Marketing Lead at Impinj since 2022. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and engagement. Her focus includes managing social media channels and creating compelling content that resonates with target audiences. Khyati's expertise in digital marketing tools supports her efforts in optimizing campaigns and analyzing performance metrics.
Previous Experience at Impinj
Before her current position, Khyati worked at Impinj as a Content and Campaigns Specialist from 2021 to 2022. During her tenure, she contributed to the development of marketing campaigns and content strategies that aligned with the company's goals. Her role involved collaborating with cross-functional teams to ensure effective communication and outreach.
Educational Background in Communication and Media
Khyati Mehta holds a Master of Communication in Digital Media from the University of Washington, where she specialized in Content Strategy & UX and Marketing & Analytics, completing her studies in March 2021. Additionally, she earned a Master of Arts in English from the University of Mumbai from 2015 to 2017, and a Bachelor's Degree in Mass Media from the same institution from 2012 to 2015. This educational foundation supports her expertise in content creation and digital marketing.
Diverse Professional Experience
Khyati has a diverse professional background, having worked in various roles related to content and marketing. She served as a Content Strategist and Editor at Mentoria from 2017 to 2019 and held positions such as Outreach Coordinator at the University of Washington and Marketing Consultant at CHOICES Education Group. Her experience also includes internships in social media and outreach, enhancing her skills in community engagement and digital marketing.
Language Proficiency and Skills
Khyati possesses proficiency in four languages: English and Hindi at native and professional levels, and Korean and French at elementary levels. This multilingual capability enhances her communication skills in diverse environments. Additionally, she specializes in creating long-form content, managing social media, and employing various digital marketing tools, including Hootsuite, Google Analytics, and Adobe Photoshop.