Matt Branda
About Matt Branda
Matt Branda serves as the Vice President of Product, Connectivity and Software at Impinj, where he has worked since 2020. He has extensive experience in product management and marketing, having held key positions at companies such as Cypress Semiconductor and Qualcomm.
Current Role at Impinj
Matt Branda serves as the Vice President of Product, Connectivity and Software at Impinj since 2020. In this role, he leads the product management and applications engineering teams responsible for UHF RAIN RFID connectivity and software products. His leadership focuses on developing go-to-market strategies that enhance product visibility and market penetration.
Previous Experience at Impinj
Before his current position, Matt Branda worked at Impinj as the Senior Director of Product Management for RAIN RFID Reader Connectivity Chips from 2018 to 2020. During this time, he contributed to the development and management of connectivity solutions that support RFID technology.
Career Background in Semiconductor and Telecommunications
Matt Branda has extensive experience in the semiconductor and telecommunications industries. He held various positions at Cypress Semiconductor Corporation, including Director of Product Management for PSoC Microcontrollers and Senior Product Manager for Wireless and USB. Additionally, he worked at Qualcomm as the Director of Global Marketing for 5G and as Staff Manager of Product Marketing for 4G LTE.
Education and Technical Expertise
Matt Branda earned a Bachelor of Science degree in Electrical, Electronics and Communications Engineering from Rensselaer Polytechnic Institute, where he studied from 1997 to 2000. His educational background provides a strong foundation for his work in product management and marketing within the technology sector.
Leadership and Marketing Skills
Matt Branda is recognized for his visionary leadership style, which fosters high performance among cross-functional teams. He is known for developing simple and effective marketing content for complex products and technologies. His experience includes delivering effective training for a worldwide sales organization and thousands of customers.