Antonella Massafra
About Antonella Massafra
Antonella Massafra serves as the Marketing Manager EMEA at Inari Medical, a position she has held since 2022. With a background in marketing and engineering, she has previously worked at LivaNova and St. Jude Medical, and has a strong focus on educational content and multichannel marketing strategies.
Work at Inari Medical
Antonella Massafra has served as the Marketing Manager EMEA at Inari Medical since 2022. In this role, she develops educational content aimed at both internal teams and customers. She contributes to a multichannel marketing strategy to enhance the visibility and reach of Inari Medical's offerings. Additionally, she focuses on establishing relationships with key opinion leaders in the cardiovascular sector, which is crucial for promoting the company's products and services.
Previous Experience at LivaNova
Before joining Inari Medical, Antonella Massafra held several positions at LivaNova. She worked as the Training and Therapy Advancement Manager for Europe in 2020 for five months. Following this, she served as the Marketing Manager for Cardiovascular (CV) International from 2021 to 2022. Additionally, she was the Marketing Manager for Cardiovascular (CV) Europe from 2020 to 2021. These roles involved strategic marketing and training initiatives within the cardiovascular domain.
Educational Background
Antonella Massafra has a robust educational background in engineering and marketing. She studied Bioengineering and Biomedical Engineering at Politecnico di Milano, where she earned both a Bachelor of Science (BSc) and a Master of Science (MSc). She also participated in an Erasmus program at Université de Technologie de Compiègne. In addition, she completed an Executive Program in Marketing & Sales at Luiss Business School and an Executive Master in Digital Marketing & Communication at 24ORE Business School.
Research Experience
Antonella Massafra has research experience from her time as a Research Assistant at Michigan State University from 2015 to 2016. This position allowed her to engage in research activities, contributing to her understanding of engineering principles and their applications in the medical field.
Technical and Engineering Roles
Prior to her marketing career, Antonella Massafra worked as a Field Technical Engineer at St. Jude Medical from 2014 to 2015. She also served as a Patent Examiner Assistant at the European Patent Office from 2013 to 2014. These roles provided her with technical expertise and insights into the medical technology industry.