Erica West
About Erica West
Erica West is a Senior Product Marketing Manager at Incognia, where she has worked since 2023. She has a diverse background in digital marketing and product management, with experience at companies like Visa and Nena & Co.
Work at Incognia
Erica West has been serving as the Senior Product Marketing Manager at Incognia since 2023. In this role, she operates remotely from the San Francisco Bay Area. Her responsibilities include developing marketing strategies and managing product positioning to enhance the company's offerings in the fraud and payments industry.
Previous Experience in Digital Marketing
Prior to her current position, Erica West held several roles in digital marketing. She worked as a Digital Advertising Account Manager at Disruptive Advertising from 2018 to 2019. Following that, she served as Digital Marketing Manager at EKR for six months in 2019. She then took on the role of Director of Digital Marketing at EKR for four months in 2020, before becoming the Director of Marketing at Nena & Co from 2020 to 2021.
Experience in Fraud Product Marketing
Erica West worked at Visa as a Fraud Product Marketing Manager from 2021 to 2023. In this capacity, she focused on marketing strategies related to fraud prevention and payment solutions, contributing to the company's efforts in enhancing security measures in financial transactions.
Education and Expertise
Erica West holds a Bachelor's degree in Communications from Brigham Young University. She furthered her education by earning a Master of Business Administration (MBA) from Utah State University, completing her studies from 2020 to 2021. This educational background supports her expertise in marketing and business strategy.
Personal Interests
Outside of her professional life, Erica West engages in various creative pursuits, including playing the piano and cooking. She also enjoys reading at local coffee shops and has a keen interest in caring for houseplants, reflecting her passion for personal growth and nurturing.