Abigail Cockayne (Jennings)
About Abigail Cockayne (Jennings)
Abigail Cockayne (Jennings) serves as the Director of Digital and Data Services at InCrowd, where she focuses on enhancing audience engagement through data-driven strategies. With a background in sports journalism and extensive experience in managing digital strategies for major international sporting events, she has contributed significantly to the commercial growth of various sports organizations.
Current Role at InCrowd
Abigail Cockayne serves as the Director of Digital and Data Services at InCrowd, a position she has held since 2022. In this role, she focuses on developing digital strategies that enhance audience engagement and optimize data management. Her expertise in digital and data services supports InCrowd's mission to provide innovative solutions for sports organizations.
Previous Experience at Goodform
Prior to her current role, Abigail worked at Goodform from 2015 to 2021, where she held positions as both CRM Account Manager and Senior Account Manager. During her tenure, she contributed to various projects aimed at enhancing audience engagement and commercial growth for clients in the sports sector.
Involvement in Major Sports Events
Abigail has played a significant role in the digital and data strategy for several major international sports events, including the Rugby League World Cup 2021 and the Rugby World Cup 2015. She was also instrumental in the digital and data strategy for the World Athletics Championships and Formula E, focusing on enhancing audience engagement and driving commercial success.
Educational Background
Abigail studied at Loughborough University from 2009 to 2013, where she earned degrees in Mathematics and Sport Science. Prior to that, she attended Stratford-upon-Avon Grammar School for Girls from 2002 to 2009, where she completed her secondary education.
Early Career and Roles
Abigail's early career includes various roles in sports journalism and communications. She worked as a Sports Journalist for the Press Association and BBC Coventry and Warwickshire in 2011. Additionally, she served as the PR & Communications Officer at Football Foundation/Barclays Spaces for Sports from 2011 to 2012, where she contributed to one of the largest corporate social responsibility projects in sport.