Aidan Cooney
About Aidan Cooney
Aidan Cooney is the CEO and Co-Founder of InCrowd Sports, with a background in archaeology and business administration. He has extensive experience in sports technology and fan engagement, having held leadership roles at various companies including Opta Sports and Sports.com.
Work at InCrowd Sports
Aidan Cooney serves as the CEO and Co-Founder of InCrowd Sports, a role he has held since 2015. Under his leadership, InCrowd has developed a platform that integrates fan engagement with sponsorship activation. This platform is utilized by numerous top rights holders and brands worldwide. Cooney's deep understanding of the emotional mindset of sports fans informs the company's approach to enhancing fan engagement through digital technology. His efforts have been crucial in assisting sponsors to convert fan interactions into revenue and advocacy.
Work at Ellipse Data Ltd
Since 2014, Aidan Cooney has been a Co-Founder and Non-Executive Director at Ellipse Data Ltd in London, United Kingdom. His role involves strategic oversight and guidance for the company, which focuses on data-driven solutions. Cooney's experience in the sports and technology sectors contributes to the company's objectives and initiatives.
Education and Expertise
Aidan Cooney studied at Durham University from 1991 to 1995, where he earned a 2(i) degree in Archaeology and Mediaeval History. He furthered his education at Harvard Business School, completing an Advanced Management Program in Business Administration and Management in 2014. His academic background provides a foundation for his expertise in business development and management within the sports industry.
Previous Work Experience
Aidan Cooney has held various positions in the sports and media sectors. He was the Founder and CEO of Opta Sports Ltd from 2002 to 2014, where he played a significant role in sports data analytics. He also worked as a Director of Business Development at Sports.com Ltd from 1999 to 2001. Additionally, Cooney has experience as a Manager of International Development at CBS Sports and has served as a Non-Executive Director and Lead Investor at MAVIS Broadcast and Sportable.
Background
Aidan Cooney attended Ampleforth College from 1983 to 1991, which laid the groundwork for his subsequent academic pursuits. His diverse background in archaeology, history, and business administration has equipped him with a unique perspective in the sports industry, particularly in understanding fan engagement and sponsorship dynamics.