Alex Edney
About Alex Edney
Alex Edney is a Creative Director at InCrowd, where he has worked since 2015, focusing on data-driven digital experiences in sports marketing. He has a background in graphic design and marketing, with previous roles at Opta-deact and PERFORM.
Work at InCrowd
Alex Edney has served as the Creative Director at InCrowd since 2015. In this role, he focuses on creating data-powered digital experiences aimed at enhancing return on investment (ROI) for fans and organizations within the sports industry. His tenure at InCrowd has spanned nine years, during which he has contributed to the company's growth and development in sports marketing. Edney's expertise in creative direction has been instrumental in shaping the company's approach to engaging sports audiences.
Previous Experience in Graphic Design
Before joining InCrowd, Alex Edney worked as a Graphic Designer at Opta-deact from 2008 to 2013. He then transitioned to a Senior Graphic Designer role at PERFORM, where he worked for one year from 2013 to 2014. Throughout these positions, Edney developed skills in product design and branding, which have informed his later work in sports marketing.
Education and Expertise
Alex Edney's educational background includes a BA Honours in Graphic Design from The Arts Institute at Bournemouth, where he studied from 2005 to 2008. He also completed a Diploma in Foundation Studies in Art & Design at Cambridge Regional College from 2004 to 2005. Additionally, Edney pursued further education at CIM | The Chartered Institute of Marketing, earning a Certificate in Professional Marketing from 2017 to 2018. This diverse educational foundation supports his expertise in creative direction and marketing.
Background in Sports Marketing
Alex Edney has been involved in sports marketing since 2008, engaging in various disciplines including product design and branding. His extensive experience in the field has equipped him with the skills necessary to create impactful marketing strategies tailored to the sports industry. Edney's work has consistently focused on enhancing the connection between fans and organizations through innovative digital solutions.