Alex Tebay
About Alex Tebay
Alex Tebay is a Product Manager specializing in Data Marketing, Strategy, and Pricing at InCrowd in London. He has a background in Business Information Systems and extensive experience in marketing and product management across various companies.
Work at InCrowd
Alex Tebay has been serving as the Product Manager for Data Marketing, Strategy & Pricing at InCrowd since 2020. In this role, he has implemented data formulas to optimize the use of omnichannel, trigger-based tactics. He has also created sales collateral, which included integrating proposal software with CRM systems. Additionally, Alex has led a full brand refresh as part of the branding development for the recruitment platform. He holds P&L responsibility in his current position, ensuring effective financial management and strategic planning.
Education and Expertise
Alex Tebay studied at Northumbria University from 2009 to 2013, where he earned a Bachelor of Science degree in Business Information Systems. This educational background has equipped him with the necessary skills to excel in product management and data marketing. His expertise includes defining automation workflows and continuously segmenting data to enhance product development and marketing strategies.
Background
Before joining InCrowd, Alex Tebay held various positions in the marketing and content sectors. He worked as a Web Content Editor at WinComparator Group in Paris for nine months in 2011-2012. Following that, he served as Director at OakBox from 2013 to 2015. He then took on the role of Digital Marketing Lead at IC Group in Winnipeg from 2016 to 2019, where he was responsible for ideation and copywriting of content and designing display campaigns. Most recently, he was the Head of Marketing at SOURCECHAIN from 2019 to 2020 in London.
Achievements
Throughout his career, Alex Tebay has collaborated directly with CEOs to commercialize and market recruitment platforms, notably targeting the German consultancy market. He has successfully implemented and presented reporting systems as part of his roles, showcasing his ability to drive data-driven decision-making. His contributions to brand development and marketing strategies have been pivotal in the organizations he has worked with.