Darren Parsons
About Darren Parsons
Darren Parsons is a Senior Account & Insights Manager at InCrowd, where he has worked since 2019. He has extensive experience in account management and insights, having previously held roles at Kantar Sport and Digital Clarity.
Current Role at InCrowd
Darren Parsons serves as the Senior Account & Insights Manager at InCrowd, a position he has held since 2019. In this role, he is responsible for managing client accounts and providing insights that drive strategic decisions. His experience in account management enables him to effectively meet client needs and contribute to the company's objectives. He is based in London, United Kingdom.
Previous Experience at InCrowd
Prior to his current position, Darren worked at InCrowd as a Marketing Account Manager from 2017 to 2018. During this year, he focused on marketing strategies and client engagement, helping to enhance the company's market presence. His tenure at InCrowd has provided him with a comprehensive understanding of the company's operations and client dynamics.
Career Background in Account Management
Darren has a diverse background in account management, having worked at Kantar Sport - Kantar Media Intelligence in various roles. He served as an Account Manager from 2013 to 2014, and before that, he was a Media Monitoring Analyst from 2006 to 2009 and a Sport Sponsorship Account Executive from 2009 to 2013. These positions equipped him with valuable skills in client relations and market analysis.
Education and Academic Achievements
Darren studied at The University of Birmingham, where he earned a 2:1 BSc (Hons) in Sport and Exercise Sciences from 2002 to 2005. This academic background provided him with foundational knowledge relevant to his career in account management and insights within the sports and media industries.
Experience at Other Organizations
In addition to his roles at InCrowd and Kantar, Darren worked at SMG Insight / YouGov as a Senior Account Manager from 2014 to 2015. He also held the position of Digital Account Manager/Business Development at Digital Clarity from 2015 to 2017. These experiences contributed to his expertise in managing client accounts and developing business strategies.