Sam Adams
About Sam Adams
Sam Adams serves as the Content Team Lead at InCrowd, a position he has held since 2019. With a background in Psychology and Anthropology from Durham University, he has extensive experience in digital content management within the sports sector, having worked with UEFA in various roles for several years.
Work at InCrowd
Sam Adams has been serving as the Content Team Lead at InCrowd since 2019. In this role, he focuses on managing digital content that is engaging and of high quality, specifically tailored for the sports sector. His responsibilities include developing content plans that align with the strategic communications objectives of the organization. His experience in the industry supports his ability to create effective content strategies.
Education and Expertise
Sam Adams studied at Durham University from 1998 to 2001, where he earned a Bachelor of Arts degree in Psychology and Anthropology. This educational background provides him with a unique perspective on audience engagement and communication strategies. His expertise lies in managing digital content and creating comprehensive communications strategies, particularly within the sports industry.
Background
Prior to his current role at InCrowd, Sam Adams accumulated extensive experience in the sports sector, particularly with UEFA. He worked in various capacities, including Communications Project Manager, Senior Communications Manager, and Editorial Coordinator, from 2013 to 2019. He also served as a product manager for EURO 2016, contributing to the management of digital content for a major international event. His earlier experience includes a role as News Editor at deltatre and Web Manager at Golfbreaks.com.
Achievements
During his tenure at UEFA, Sam Adams developed comprehensive communications strategies for global football events. These strategies were aimed at enhancing stakeholder engagement and maximizing value for UEFA partners. His work in creating content plans and managing digital content has contributed to the successful communication efforts within the sports sector.