Adele Wieser
About Adele Wieser
Adele Wieser serves as the Regional Managing Director for APAC at Index Exchange, bringing extensive experience in digital media and programmatic trading. She has held key positions at various companies, including Rubicon Project and Yahoo7, and has established herself as an authority in the field.
Work at Index Exchange
Adele Wieser currently serves as the Regional Managing Director for APAC at Index Exchange, a position she has held since 2019. In this role, she oversees regional operations and strategy, focusing on enhancing relationships with key stakeholders in the media industry. Prior to this role, she was the Country Manager for Australia and New Zealand at Index Exchange from 2017 to 2019. Her leadership at Index Exchange emphasizes programmatic media trading and operational excellence within the APAC region.
Previous Experience at Rubicon Project
Adele Wieser worked at Rubicon Project in various capacities from 2012 to 2015. Initially, she served as the Senior Account Director for APAC, where she was instrumental in managing client relationships and driving revenue growth. She then advanced to the role of Country Manager for Australia and New Zealand, leading regional operations and a team of 10. During her tenure, she established connections with major media owners, including News Corp and The Guardian.
Career at Yahoo7
Adele Wieser held multiple roles at Yahoo7 from 2007 to 2012, contributing significantly to the company's direct response and search marketing efforts. She began as a Search Marketing Executive and progressed to roles such as Trading Manager and Manager of Direct Response. Notably, she led the Direct Response business using one of the first real-time trading platforms, RightMedia, which enhanced Yahoo7's capabilities in programmatic advertising.
Education and Expertise
Adele Wieser earned her Bachelor of Business Administration (B.B.A.) from Macquarie University, completing her studies from 2002 to 2005. Her educational background laid the foundation for her expertise in business management and marketing, which she has applied throughout her career in the digital advertising and media sectors. She has developed a reputation as a leading authority on programmatic media trading within the APAC region.
Background and Key Initiatives
Adele Wieser has a diverse background in digital media and advertising, with significant experience across various companies. She played a key role in launching KPEX, the Publisher Cooperative, in New Zealand, demonstrating her commitment to advancing the media landscape in the region. Her career reflects a strong focus on building relationships and driving innovation in programmatic advertising.