Lindsey (Bridgham) Kurland
About Lindsey (Bridgham) Kurland
Lindsey Kurland serves as the Vice President of Global Buyer Demand at Index Exchange, where she has held various roles since 2015. With a background in business development and trading, she specializes in programmatic deals in streaming TV.
Current Role at Index Exchange
Lindsey Kurland serves as the Vice President of Global Buyer Demand at Index Exchange. She has held this position since 2023. In this role, she focuses on enhancing buyer engagement and driving demand across global markets. Her responsibilities include overseeing strategies that facilitate programmatic advertising and ensuring effective deal execution.
Previous Experience at Index Exchange
Prior to her current role, Kurland held several positions at Index Exchange. She was the Vice President of Partnerships from 2021 to 2023, where she managed key partnerships and strategic initiatives. From 2018 to 2021, she served as the Head of Buyer Services, focusing on client relations and service delivery. Earlier, she worked as the Director of Business Development for one year in 2017 and as a Manager of Business Development from 2015 to 2017.
Experience at Mindshare
Kurland gained experience at Mindshare, where she worked in various roles. She was a Senior Associate on the Trading Desk for five months in 2015, focusing on programmatic media buying. Additionally, she served as an Associate from 2013 to 2014, contributing to trading and analytics efforts within the organization.
Educational Background
Kurland studied at Bucknell University, where she earned a Bachelor of Science in Business Administration (B.S.B.A.) from 2009 to 2013. Her education provided a foundation in business management, which has informed her career in the advertising technology sector.
Insights on Programmatic Advertising
Kurland discusses the execution of programmatic deals in streaming TV, sharing insights on how programmatic guaranteed deals can be executed in the bidstream. She emphasizes the importance of creating effective deals in streaming TV, leveraging her expertise to enhance buyer engagement and optimize advertising strategies.