Lori Goode
About Lori Goode
Lori Goode serves as the Chief Marketing Officer at Index Exchange, where she has worked since 2020. With over 20 years of experience in digital advertising, she has held various marketing roles at notable companies including Facebook, Microsoft, and Amazon.
Current Role at Index Exchange
Lori Goode serves as the Chief Marketing Officer at Index Exchange, a position she has held since 2020. In this role, she leads the Learning & Development team, focusing on enhancing employees' job-related skills, soft skills, and Index-specific knowledge. Her leadership aims to foster a culture of continuous learning and development within the organization.
Previous Experience at Facebook
Before joining Index Exchange, Lori Goode worked at Facebook as the Head of Atlas Product Marketing from 2013 to 2015. During her tenure in the Greater Seattle Area, she was responsible for overseeing product marketing initiatives for Atlas, contributing to the company's advertising solutions.
Professional Background in Digital Advertising
Lori Goode has over 20 years of experience in digital advertising. Her career encompasses various roles, including ad operations, media planning and buying, technical account management, sales, product marketing, training, and education. This extensive background has equipped her with a comprehensive understanding of the marketing landscape.
Education and Professional Development
Lori Goode has pursued various educational opportunities to enhance her expertise. She completed the Kellogg on Marketing Program at Kellogg Executive Education in 2012. Additionally, she attended the William Butler Yeats International Summer School from 1998 to 1999. She earned her degree in Literature and Writing with a minor in Journalism from the University of Kentucky from 1995 to 1999.
Career Path and Key Positions
Lori Goode's career includes significant roles at major companies. She worked at Microsoft in various capacities, including Sr. Product Marketing Manager and Account Director, from 2007 to 2013. She also held the position of Head of Marketing and Training for Amazon Advertising from 2015 to 2020. Earlier in her career, she worked at McKinney as an Assistant Media Planner and Interactive Traffic.