Lorraine Germaix
About Lorraine Germaix
Lorraine Germaix is a Senior Analyst in Finance & Analytics with a Master's degree in Big Data from King's College London. She specializes in advising publishers on monetizing inventory through header bidding and has extensive experience in the programmatic advertising industry.
Current Role as Senior Analyst in Finance & Analytics
Lorraine Germaix currently holds the position of Senior Analyst, Finance & Analytics at Index Exchange. She has been in this role since 2021, contributing her expertise in the programmatic advertising industry. In her current position, she focuses on financial analysis and analytics, providing insights that support the company's strategic initiatives.
Education and Academic Background
Lorraine Germaix has an extensive educational background. She earned a Master's degree in Big Data in Culture and Society from King's College London, completing her studies from 2017 to 2019. Prior to that, she achieved a Master's degree in Marketing from ESSCA, where she studied from 2006 to 2012. Additionally, she completed a Data Analytics immersive course at General Assembly in 2016, which lasted for 10 weeks.
Previous Experience in Programmatic Advertising
Before her current role, Lorraine Germaix worked at Index Exchange in various capacities. She served as an Associate Exchange Analyst from 2018 to 2020 and later as a Commercial Analyst from 2019 to 2020. In these roles, she specialized in advising publishers on monetizing inventory through header bidding, enhancing her expertise in programmatic advertising.
Professional Experience Prior to Index Exchange
Lorraine Germaix has held several positions prior to her tenure at Index Exchange. She worked as a Senior Marketing Executive at Stack Overflow from 2015 to 2017. Earlier in her career, she gained experience as a PR and Communications Assistant at L'Oréal in 2012 and as a Marketing and Events Coordinator at UNIQLO in 2011. Additionally, she served as a Teaching Assistant in Data Analytics at General Assembly in 2017.
Technical Skills and Tools Proficiency
In her role as Senior Analyst, Lorraine Germaix utilizes various data tools and platforms to support her analytical work. She is proficient in Tableau, Domo, R, SQL, and Excel, which she employs to provide data-driven insights and enhance decision-making processes within her organization.