Louis Terme
About Louis Terme
Louis Terme serves as the Director of Business Development at Index Exchange, where he leads strategic discussions on supply path optimization and campaign performance metrics. With a background in sales and marketing, he has played a significant role in expanding Index Exchange's presence in the South European market.
Work at Index Exchange
Currently serving as Director of Business Development at Index Exchange since 2018, Louis Terme leads strategic discussions focused on supply path optimization (SPO), identity solutions, and campaign performance metrics. He is responsible for the performance of South European independent publishers (SE IPs) and plays a key role in developing the agency portfolio in South Europe. His role involves engaging in requests for information (RFI), participating in market events, and delivering presentations.
Previous Experience in Sales and Marketing
Before joining Index Exchange, Louis Terme worked at La Place Media as Head of Sales and Marketing from 2013 to 2017. During his four years there, he contributed to the company's marketing strategies and sales initiatives. He also held a position at Mediabrands as a Media Buyer from 2012 to 2013, where he focused on search engine advertising, display, and paid social campaigns. Additionally, he gained experience at HAVAS DIGITAL as an Assistant Chargé Media SEA during an apprenticeship from 2009 to 2010.
Education and Expertise
Louis Terme studied at ESC Clermont Business School, where he earned a Master's degree in Marketing from 2007 to 2011. Prior to that, he attended the University of Montpellier, achieving a Bachelor's degree in Sciences Economiques from 2004 to 2006. His educational background provides a strong foundation for his expertise in business development and marketing within the digital advertising industry.
Contributions to the South European Market
Louis Terme has been instrumental in introducing Index Exchange to the South European market. His efforts in this region have focused on enhancing the company's presence and effectiveness among independent publishers and agencies. Through his strategic initiatives, he has contributed to the growth and development of Index Exchange's operations in South Europe.